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Week of January 1, 2002 |
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RESORTS ATLANTIC CITY Theme: Historic Elegance Opened: 1978 Total Investment: $270 million Known For: The most beloved of Atlantic City's 19th-century hotels. Marketing niche: Drive-ins, bus business from Philadelphia, north Jersey and New York. Gambler's Intensity: Medium Cocktail speed: Medium Dealers: Professional Bosses: Distant Tables: 73 Slots: 2,446 Rooms: 644 Surrounding area: In a cluster at the north end of the Boardwalk, with its own white beach, right next door to the Trump Taj Mahal and the Steel Pier, with the Showboat a little farthe north. Website: resortsac.com Overall rating: 85 Joe Bob's bankroll: Up $47 after an hour of Three Card Poker: total to date: +$192 |
ATLANTIC CITY, N.J. January 1 (UPI) -- Most casinos try to
hide their past, or get rid of it altogether. Their very design
is all about "Now," "Tonight," the promise of the future. They
eliminate all consciousness of time and space--no clocks, windows
blacked out, all possible distractions banished (with the notable
exception of alcohol).
That's why Resorts International is so refreshing. The only
casino I know of that has actual historical markers inside,
Resorts is the grande dame of Atlantic City, an elegant wedding-
cake hotel that has entered its third century while managing to
retain at least a few of its ghosts and legends.
If you go to the 13th floor, for example, you'll find a
perfectly restored proscenium theater that was once one of the
grandest halls of burlesque--old burlesque, from the days when it
was a true competitor with vaudeville. The intricate seahorse
woodwork on the front of the stage is still in excellent
condition, and the worn boards behind the curtain conjure up
memories of Sally Rand and Blaze Starr and a thousand jakeleg
comedians. If you go farther up into the belfry--the top of the
wedding cake--you'll find the weathered courts of the venerable
Atlantic City Squash Club, which finally moved out last summer so
that the new owners could turn the area into deluxe high-roller
suites. (Alas, nostalgia only goes so far.)
During World War II the building was converted into a
military hospital--commemorated by a plaque in the beautiful art
deco lobby--and the hotel is full of nooks and crannies, doors
that lead down mysterious corridors, entire wings that are never
seen by the public. For years it was known as "Merv's place,"
when owner Merv Griffin lived in the beautiful ocean-front suite
on the second floor, complete with baby grand piano and a private
elevator entrance. (Today the suite is the most prized of high-
roller accommodations.)
There is no theme at Resorts. Resorts is its own theme. It's
gone through a few rough years under the management of Sun
International of South Africa (the "Sun City" people), but last
summer it changed hands and its new owners are determined not to
mess up a good thing. Sun International had panicked many
Atlantic City old-timers when they talked of building an
artificial coral reef near the beach and turning Resorts into
another version of its Atlantis casino in the Bahamas. But now
everyone can relax. The new owners, Los Angeles real-estate
investors Colony Capital, want to restore the hotel's elegance
and grandeur--nothing more, nothing less.
Casino gambling in Atlantic City was legalized almost
exactly 25 years ago, and when the dice started to roll, there
was only one place to be: Resorts. The very first slot machine in
New Jersey--the first legal one, that is--was unveiled on May 26,
1978, and it's still there today, enshrined on a chrome throne in
the Boardwalk lobby, like a curiosity from the nearby Ripley's
Believe It Or Not Museum. It looks quaintly outdated, with its
crank handle and it's single-coin slot. It's affectionately named
"Jack Pot," and for the record, it sucked up $3,895 a day in
quarters, returning 90.5 per cent of them to a public that
couldn't get enough.
Resorts International, in the late seventies and early
eighties, was the favorite non-stop party hangout of every Damon
Runyon character from Boston to Newport News. For any real
gambler, the place is pure history, part of the days when
everyone was into action, not leisurely vacations. The classy
twin-towered building, white with black trim, was pieced together
from the ancient Chalfonte-Haddon Hall, a resort that dates to
1868 but took its current shape in the 1920s, when Atlantic City
was still a high-ticket summer destination. But by the time James
Crosby bought it in 1977, it was an aging hulk in the middle of a
slum.
Crosby was the mogul at Mary Carter Paints who managed to be
the first guy to get licensed and open for business after New
Jersey legalized gambling, and on opening day there were so many
people lined up to get in that, by the next day, Las Vegas casino
executives were flying in to take a look. So much money poured
into Resorts in its early days that they had special duffel bags
to hold it all, and for a time the Vegas casinos really thought
their days were numbered. The cash flow the first month at
Resorts was higher than any casino month in Vegas history, for a
simple reason: Atlantic City was within one tank of gas of 30
million people. Access to legalized gambling had never been this
easy for this many, and by the end of 1977 there were two more
casinos open--the Sands and the Claridge, which are both still
there and both still open but both, ominously enough, recently
sold by a bankruptcy court.
Crosby sold out to Merv Griffin in 1988, and many people
still wander in asking "Is Merv here?" But Merv has been out of
the picture since 1996, having been pretty much beaten into
submission by Donald Trump's billion-dollar Taj Mahal, which
opened right next door in 1990 and for eight straight years was
the city's cash leader. (Since 1999 it's been beaten out by
Harrah's.) There were still some old-timers who refused to gamble
anywhere except Resorts, but Sun International didn't really make
them happy. Sun is best known for its Atlantis casino in the
Bahamas, on an island also bought from Merv, and their Sun City
megaresort in South Africa where the Rat Pack once played, but
their attempt to revive Resorts pretty much wrecked their stock
price (from 50 down to 17). In 1999 Resorts had its worst year
ever, and Sun made one last-ditch effort to save itself, spending
$50 million in renovations of the casino floor. When they finally
sold out to Colony, they got a mere $140 million on an investment
of $350 million. (Things are looking up, though. Of the 12
Atlantic City casinos, only three are showing real growth for the
year, and Resorts is one of them.)
Colony is run by Thomas Barrack Jr., who became famous
running the investments of the Bass family of Fort Worth, and he
rules over a strange empire. Resorts is Colony's only casino. For
three years they owned Harvey's Casino Resorts (three gambling
hotels in Lake Tahoe, Colorado and Iowa), but they sold them at a
profit of $255 million at the same time they bought Resorts last
summer. Colony is all about buying low and selling high. Among
their other holdings are the eighth largest bank in Korea, a 317-
room Hyatt at the Dulles Airport, a master-planned golf community
in San Diego, a luxury resort in Hawaii, a 67,000-acre ranch in
Arizona, the largest chain of pubs (!) in the United Kingdom, 200
luxury condos in Mexico City, a Tokyo office building, the Savoy
Hotel in London, and Public Storage, the nation's largest chain
of self-storage facilities.
And now Resorts. Colony has definitely benefitted from the
$50 million spruce job that occurred two years ago. The main
casino used to have this ratty paper-thin carpet that looked like
Leroy Neiman threw up on it, but that's been replaced with a
thick pile that has a little Air Jordan bounce to it. Most of the
50 mill was obviously spent on the building itself, because it
was starting to look like a V.A. Hospital in East St. Louis, but
the main thing they added was a huge porte-cochere in the Vegas
style for making your grand entrance. When I showed up, there
were no cars there--zero--and no valet parker in sight, but it
was still a damned impressive place to walk inside. There's a
whole lot of marble and mirrors and glass left over from the Merv
days, and the casino is full of these giant red-and-gold King
Cole crowns that hover over the tables. They must be doing okay
because when I arrived in the middle of the Friday night rush,
the blackjack minimums were 25 bucks, which is the highest I've
ever seen. Even the Bellagio in Vegas has a few $15 tables on the
weekends.
Resorts has three gourmet restaurants and a beautiful all-
white buffet with gold-leaf chandeliers. Camelot is one of those
Medieval-themed places, specializing in group dinners and Mardi
Gras weekends. Capriccio, the beautiful Italian restaurant,
overlooks the once-famous Steeplechase Pier, which not only no
longer has the diving horse but no longer stands at all. Just a
few stubby planks extend out a few feet into the surf. "There has been talk of rebuilding the pier," says Kim Butler, the
Communications Manager.
The hotel actually sits sideways to the Boardwalk, but the
"Entrance of the Stars" is one of the most distinctive in
Atlantic City. Since the 1,350-seat Showroom Theater was the number one casino showroom on the East Coast in the seventies and
eighties, the management started recording handprints in the
concrete, a la Mann's Chinese Theater. The first print, on June
27, 1980, was that of Lou Rawls, and the ones since then
constitute a Who's Who of casino legends: Barry Manilow, Tom
Jones, Cher, Buddy Hackett, Englebert Humperdinck, Don Rickles,
Ben Vereen, Foster Brooks (!), Dean Martin, Dom DeLuise, Lola
Falana, Anthony Newley, Tony Bennett, Alan King, Danny Thomas,
Johnny Mathis, Frank Sinatra, Dolly Parton, Wayne Newton, Donna
Summer, Rodney Dangerfield, Glen Campbell, Liberace, Tony
Orlando, Shecky Greene, Perry Como, Milton Berle--and that's only
a few of them. For some reason there was an 11-year hiatus
between Kenny Rogers (1988) and The Beach Boys (1997), then four
more years of no hand prints until Regis Philbin pasted his paw
there in May of last year. Colony has gotten permission to
enlarge the sidewalk out onto the Boardwalk, and promises to
revive the handprint tradition.
The Superstar Theater is not what it once was, but they
still have what would be called B-level Vegas headliners. Regis
Philbin is always a big draw on the East Coast--recently he's
been appearing with Daniel Rodriguez, the New York City cop who
sings opera--and other recent bookings include Kool and the Gang,
The Temptations, Lorna Luft (singing her mother's standards),
Bobby Vinton, and the immortal Denny Terio & Motion.
The casino floor is one of the most comfortable in town, and
features a few proprietary games that are exclusive to Resorts.
(Two of them are "Loose As a Goose" and a quick-hit jackpot game
based on the "Halloween" movies.) Locals like the elegant horse-
racing book, which has a convenient entrance from the street, and
Resorts has the most convenient bus depot, for its slightly
older-than-average clientele. The standard room rate is around
$89, but you can always beat that, especially in the winter. It's
no longer the exclusive haunt of the Beautiful People, but it's
haunted by something better--the real Atlantic City.
© Copyright 2002 United Press International and Joe Bob Briggs |